Yibin South Bank Cultural and Sports Center is located at the CBD core area on the south bank of the city at the intersection of the three Rivers (the Jinshajiang River, the Minjiang River, and the Yangtze River). The north side of the Cultural and Sports Center is the municipal government; the south side is mainly for residential functions; its west and east sides are public services, and the overall supporting facilities are relatively perfect. Meanwhile, the surrounding spatial structure of the project is relatively stable, with two main roads: ShuNan Avenue to the North and QiXing Road to the South. Positioned as “the Center of South Sichuan and the Benchmark of the Province”, integrating reading, education, exchange, training, performance, exhibition, cultural innovation and fitness functions into its comprehensive cultural circle, the Yibin South Bank Cultural and Sports Center will become the new innovative training base for mass culture, sports and art, the leisure exhibition and art center for citizens to participate and experience, the sharing camp for various types of culture and art, the intercity cultural exchange place and the creative art park for public and artists in the future. As the benchmark project of the regional planning stock market, it will become the new focus in the urban renewal of Yibin.